Be selfish. Be scared. Be stupid. This is the message of Kieran Flanagan: the creative and strategic mind behind the launch of Coke Zero in various markets across the world.
As a well-known speaker, author and educator, Kieran will discuss her latest book, “Selfish, Scared and Stupid”; what can we learn about human buying behavior and how to get things done.
Next, she’ll explain what failure and impossibilities are all about and why we shouldn’t be afraid of them.