Category Archives: Branding

Claire Akin: Creating a Memorable Personal Brand

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What is the secret to creating a successful personal brand? How do you make yourself memorable? Why do you need to share your WHY? What role does content marketing play in helping you connect with potential clients?

Claire Akin is the founder of Indigo Marketing, a firm dedicated to helping financial advisors and third-party administrators grow their business. Prior to starting her own venture, Akin served as an Investment Advisor at Thomas J.

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Andie Kramer: Navigating Bias in the Workplace

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It is naïve to think that gender bias is no longer an issue in the workplace. In fact, we ALL have stereotypes that we carry with us to work, and women often face the frustration of being at a disadvantage based on assumptions that have nothing to do with our actual ability to do a given job. So, how do we overcome these biases to achieve at a high level?

Andie Kramer is an accomplished attorney,

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Tabitha Laser: Avoiding Organizational Culture Killers

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Does the availability of big data truly give rise to better business decisions? Tabitha Laser argues that the answer is no. In fact, she believes that we get too focused on a single silo and make choices that increase risk in other areas. And this failure to learn is just one of the organizational culture killers that makes the modern workplace so dismal.

Tabitha Laser is the CEL of TA Laser Consulting,

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April Yvette: A Unique Approach to Identifying Your Tribe

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To be a successful entrepreneur, you need to identify the tribe you are here to serve. But what if you don’t know who you’re best equipped to help? April Yvette has a unique approach to defining your ideal audience: She mines data from her client’s most painful experiences as well as their triumphs to uncover their core genius—and whose problems they are most prepared to solve.

Yvette is a sales and marketing strategist who helps faith-based coaches,

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Robbie Kellman Baxter: Building a Business in the Membership Economy

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In recent years, we have experienced a massive transformation in the way organizations relate to the people they serve. The focus has shifted from ownership to access, from transactions to relationships, from single payment to subscription pricing, and from one-way conversation to open dialogue. In this new Membership Economy, businesses are called on to build trusted relationships with customers in order to earn their loyalty.

Robbie Baxter is the founder of Peninsula Strategies,

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