The social media revolution continues to grow and change the way we do business, and marketing in the virtual world requires a different approach. Today’s guest argues that true innovation requires collaboration, and the best way to navigate this new territory is by connecting to share best practices.
Ekaterina Walter is the Global Evangelist for Sprinklr, a social media management infrastructure that allows top brands to create community online. The company provides technology to manage and enhance the customer experience, allowing businesses to do marketing, care and research by way of social platforms. Walter’s job entails sharing Sprinklr’s mission with the world.
Walter is recognized as a leading industry innovator, receiving the SoMe Marketer of the Year award in 2013. She was number three on Forbes’ 2014 list of The World’s Top 40 Social Marketing Talent, and named by Fortune magazine as one of the most impactful business people on social media. Walter’s impressive resume includes a run as Social Media Strategist and Innovator at Intel, where she led the brand to international recognition as an early social marketing leader. She went on to co-found BRANDERATI, a marketing platform for advocacy and influencer relations; Walter served as a catalyst for the startup’s acquisition by Sprinklr in 2014.
Walter is an international speaker and author of the bestseller Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg. She is also the co-author of The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand and a frequent contributor to principal print and online publications including Fast Company, Huffington Post, Entrepreneur and Forbes. Today she shares the significance of building a network, how collaboration has contributed to her success, and the evolution of marketing strategy in the digital age. Listen in to understand why you should never eat lunch alone!
Key Interview Takeaways
There is no such thing as a self-made woman. Walter counts the network she has built as her most significant accomplishment.
True innovation requires collaboration. Walter suggests reaching out to smart people to share best practices.
Don’t have lunch alone. Leverage opportunities to provide value to and learn from others.
Everything you ever wanted is on the other side of fear. Yes, rejection is difficult, but remember that you are no worse off.
Smart people are open to new connections. Highlight shared passion points, and you might be surprised how many people are willing to share their experience with you.
Businesses must evolve in light of digital transformation, taking the community-building model of social channels and building that customer-centric focus into the fabric of business intelligence.
With changing customer expectations, businesses have an obligation to develop a unified customer ID that every department can work from to personalize customer experience in real time.
Connect with Ekaterina Walter