The most effective way to attract business is through relationship or credibility marketing. Establish yourself as a thought leader in your field, and the clients will come to you! So, how do you step into the spotlight and position yourself as a credible expert in your little corner of the universe?
Marie Swift is the President and CEO of Impact Communications, a full-service PR and marketing communications firm that serves independent financial advisors and allied institutions.
To rise through the ranks of corporate leadership, women learn to fight. But that competitive attitude often means that we feel threatened by other women in the workplace and hold each other back rather than lifting each other up. How can we let go of a ‘me versus you’ mentality and shift to a collectivist view that benefits us all? How can we be mindful about banding together as women in business?
Jessica Higgins is an organizational workplace expert,
To develop a reputation as a thought-leader in your industry, you must look at your life as a business and invest a significant amount of time and money in your own success. Are you willing to become your own Chief Strategy Officer? To hire coaches and a PR team? To practice your first presentation 40 times before taking the stage?
Robin Farmanfarmaian is a professional speaker, serial entrepreneur and angel investor working in cutting-edge technology and medicine,
“Then I’ve been parachuted in as the token woman who got added at the last minute by the newspaper sponsor to kind of sex up the coverage. So I’m in a desperately awkward position, trying to prove that I’m good enough to be on this mountain. And I was—but I hadn’t come on the team in a way that made that at all clear.”
Cathy O’Dowd was not a fan of sport until she discovered climbing in college.
Women in male-dominated industries like tech, finance and law enforcement may feel like it’s unacceptable to reveal any vulnerability at work. This leads to compartmentalization, having a ‘work self’ that’s different from the real person on the inside. But this simply isn’t working. Not only does this approach make us seem unapproachable, it leads to burnout and perpetuates the myth that we have to behave a certain way in order to lead.
Lisa Marie Platske had a ten-year career as a Federal law enforcement officer,
