While men are taught to build wealth and careers, marketing teaches women to spend money on the products and services that will make us beautiful. Jessica Higgins contends that this messaging actually pits us against success. So, how do we overcome this deep-seated cultural conditioning to develop a mindset of wealth accumulation? How do we learn to look out for ourselves first?
Higgins is a researcher, consultant and marketing communications professional who supports business leaders and entrepreneurs in understanding the impacts of emerging cultural trends.