The social media revolution continues to grow and change the way we do business, and marketing in the virtual world requires a different approach. Today’s guest argues that true innovation requires collaboration, and the best way to navigate this new territory is by connecting to share best practices.
Ekaterina Walter is the Global Evangelist for Sprinklr, a social media management infrastructure that allows top brands to create community online. The company provides technology to manage and enhance the customer experience,
Conventional wisdom tells us that change is necessary, and we must work toward acceptance. But change can also be terrifying, and our instinct is to resist. Today’s guest found a way to not only accept sentinel change in her industry, but to adapt and capitalize on that change to build a business helping others navigate the new lay – and law – of the land.
