Category Archives: Marketing

Tracy Samantha Schmidt: From The Youngest Reporter at TIME To Sharing The Secrets To Social Media

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Just how good is your social media marketing strategy? Get some tips on how to become more social media savvy in today’s interview with Tracy Samantha Schmidt, a top social media educator and strategist who founded her own firm, Socially Authentic, to help enterprises improve their social media strategy design.

Tracy will talk about her experiences as a journalist for companies like Time Magazine, especially with how she started out by covering the rise of Facebook.

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Andrea March: Taking Her Experience Founding Multi-Million Dollar Businesses and Giving it Back

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Many remarkable women have made their mark in the field of business, but the truly exceptional ones are continuing to pass on their knowledge to other promising women. In today’s podcast, listen to the insights of Andrea March, a long-time entrepreneur who founded and ran multi-million dollar businesses and is a co-founder of the Women’s Leadership Exchange (WLE), an organization dedicated to supporting women leaders.

Andrea will talk about the experiences that led her to form the WLE,

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Leslie Grossman: Link Out: Solutions in a Digital World for Old School Success

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Just how important is relationship-building to business, despite it not being part of your job description? A firm believer in relationships and collaboration, Leslie Grossman, author, entrepreneur, and co-founder of the Women’s Leadership Exchange, speaks of the importance of face-to-face communication today.

She talks about her book “Link Out”, which has her findings on the best ways to connect with people in order to further your business and career. She discusses as well what she discovered to be the common factor most successful women have.

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Sheila Anderson: What is Your Powerful Image? Simple Tips for Improving Your Authentic Brand

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Learn how you can remain authentic while still presenting yourself in the best possible way in this interview with Sheila Anderson, a certified corporate image consultant with over 20 years’ experience in the corporate world.

Listen as Sheila talks about the importance of personal branding, especially in today’s modern society. She relates, in particular, the need to be true to who you are in order to be more memorable. She also discusses the importance of the impression you make in 7 seconds and about the first 12 words you use with a person.

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Lih Fang Chew: Breaking Multiple Barriers With Discipline And Confidence

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In this interview, hear from Lih Fang Chew, Global Vice President of Marketing at Quadion, as she talks about her experiences in breaking the glass ceiling and moving through different fields to experience numerous successes and achievements.

Listen as she talks about her growth and development when she shifted careers, from graduating as an electrical engineer, to becoming a marketing expert for a well-established industrial company.

Lih Fang also relates her own thoughts and encounters regarding gender and cultural stereotypes.

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