Category Archives: Marketing

Tabitha Laser: Avoiding Organizational Culture Killers

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Does the availability of big data truly give rise to better business decisions? Tabitha Laser argues that the answer is no. In fact, she believes that we get too focused on a single silo and make choices that increase risk in other areas. And this failure to learn is just one of the organizational culture killers that makes the modern workplace so dismal.

Tabitha Laser is the CEL of TA Laser Consulting,

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April Yvette: A Unique Approach to Identifying Your Tribe

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To be a successful entrepreneur, you need to identify the tribe you are here to serve. But what if you don’t know who you’re best equipped to help? April Yvette has a unique approach to defining your ideal audience: She mines data from her client’s most painful experiences as well as their triumphs to uncover their core genius—and whose problems they are most prepared to solve.

Yvette is a sales and marketing strategist who helps faith-based coaches,

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Robbie Kellman Baxter: Building a Business in the Membership Economy

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In recent years, we have experienced a massive transformation in the way organizations relate to the people they serve. The focus has shifted from ownership to access, from transactions to relationships, from single payment to subscription pricing, and from one-way conversation to open dialogue. In this new Membership Economy, businesses are called on to build trusted relationships with customers in order to earn their loyalty.

Robbie Baxter is the founder of Peninsula Strategies,

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Brianna Sylver: Cultivating Your Spirituality in Business

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Brianna Sylver was facing a challenging time in her business. Seismic shifts in the industries she served translated to a shrinking client base. She was exhausted and unhappy with the way she was showing up as a businesswoman, wife and mother. That’s when she found a new mentorship group that helped her tap into her spirituality—and cultivate it purposefully in her business. She found her center as an individual, and over time, she found the center of her business as well.

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Marie Swift: Attracting Business as a Thought Leader in Your Field

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The most effective way to attract business is through relationship or credibility marketing. Establish yourself as a thought leader in your field, and the clients will come to you! So, how do you step into the spotlight and position yourself as a credible expert in your little corner of the universe?

Marie Swift is the President and CEO of Impact Communications, a full-service PR and marketing communications firm that serves independent financial advisors and allied institutions.

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