Category Archives: Marketing

Caryn Kopp: Chief Door Opener

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Very rarely does a sale simply fall into your lap. Sales is a process that requires patience, time and follow-up as you build long-term relationships with prospects. And if your company protects those relationships, you will be rewarded with a predictable pipeline moving forward.

Caryn Kopp is the Chief Door Opener at Kopp Consulting, known for helping her clients secure initial meetings with high-level decision-makers at top-tier companies like Pfizer, GE, Merck,

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Nicola Grace: Monetize Your Mission

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In a perfect world, we love the work we do. We find a career that affords us the opportunity to succeed, to be happy, to make a significant social impact. Today’s guest argues that this kind of serendipity is possible for every one of us, and the secret lies in clarifying your purpose and designing a business model in alignment with that purpose.

Nicola Grace, the Mission Mentor, is an award-winning strategist and bestselling author.

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Jessica Nazarali: Building a Business and Life You Love

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We work very hard to make the world think we have it all together. From the outside looking in, a successful woman with a good corporate job and a solid network of friends and family seems to be living the dream. It is possible, however, to have your ducks in a row – yet still feel like something is missing. What if you could create a business of your own, doing work that inspires you?

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Martha O’Gorman: Putting Fun into Taxes

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Quick, what’s the first word that comes to mind when you hear the words tax office?

I’m going to take a wild guess and assume that you didn’t say fun. But there is one unique retail tax preparation firm that was founded on the idea of creating an atmosphere of fun in its franchises, and the creative marketing campaign they employ complements this idea – while establishing brand recognition that outshines the competition.

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Linda Swindling, JD, CSP: How to Ask Outrageously!

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Chances are you’ve been there, watching someone else get the promotion or the study abroad opportunity or the picture with Jay Leno that you really wanted, but didn’t have the courage to ask. Perhaps you don’t want to be seen as greedy or aggressive… But the truth is that making the big ask builds relationships and establishes trust. Today’s guest is ready to help you ‘get your ask in gear’ and make those outrageous requests.

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